Point Of Sale Aids

POSA come in all different shapes and sizes. From brochure stands to complete booth units. We have created many different sorts over the years. The quality of these is important, because they act as the framework for your products. With sharp POSA, you position your goods and services in a better light as seen by your customers. This is extremely important. Just like when you see missing letters from a stores signage,you have a negative attitude to the housekeeping of the company. For instance, it is easy for the customer to think, if they don't care about their appearance then why would they care about me.

This holds true for website also, more so really, as they exist only in the virtual. So it stands little chance of changing the customer's views if it is poorly designed in function and form.

So think carefully how your marketing budget funds are spent. What makes the biggest impact? What makes your product look hip and happening? What will the longevity of the system be? How will the logistics affect the costs today and in the future?

Some systems are very expensive to create, but can last many years. So the cost by time may be substantially less, as with festival booths. One off event systems can be extremely costly to build and assemble, but can have a dramatic effect on the customer. The wow factor, which can attract more potential customers to your location.

How to start? Well, write down some ideas and how you envision its setup. Then talk to people like us, who can translate your ideas into a workable system plan, and the costs that are associated with it. At that point solutions can be made to fit within budget constraints. Perhaps using materials with less cost for a similar look. Adding strategic lighting to make goods pop. Incorporating security also is a consideration, especially for valuable items like jewelry.